stylus designresourceful > timely > advertising
… get your message out there!
View samples of work created by Stylus Design.
advertising
and campaigns
We can design an entire marketing campaign just for you.
The design of advertising means getting your key message across in an eye-catching manner.
Using industry approved delivery systems, we ensure your material is correct, technically accurate and on time.
Send a file
Want to send us words,
pictures or artwork files?
Our MailBigFile service allows you to send
really big files using your web browser.
Avoid issues with email limits
by sending up to 20 files at a time.
The best way to send large files
in a safe, secure and compliant way.
Considerations when sending pictures
It’s impossible to provide high quality printing using low quality artwork. The quality of your images determines the quality of the end result. Only high resolution, good quality images will give you a truly pleasing print job.
We want to use the best images possible in your projects.
Generally, photos depicted in print have to be:
Hints and tips
If you are scanning yourself, scan medium to large pictures (half page or bigger) at 300 dpi, scan small (quarter page) pictures at 600 dpi.
If you are submitting pictures from a digital camera, send the original straight out of the camera. Do not down-size or save in a different file format.
Don’t send website images.
Don’t embed pictures in a Word file. Send the pictures separately.
Big is Best!
Sending – what could go wrong?
It’s impossible to provide high quality printing using low quality artwork. The quality of your images determines the quality of the end result. Only high resolution, good quality images will give you a truly pleasing print job.
We want to use the best images possible in your projects.
Generally, photos depicted in print have to be:
- high quality
- good composition
- have a file size large enough to be useable.
Hints and tips
If you are scanning yourself, scan medium to large pictures (half page or bigger) at 300 dpi, scan small (quarter page) pictures at 600 dpi.
If you are submitting pictures from a digital camera, send the original straight out of the camera. Do not down-size or save in a different file format.
Don’t send website images.
Don’t embed pictures in a Word file. Send the pictures separately.
Big is Best!
Sending – what could go wrong?
- The simple act of saving from one file type to another can destroy vital data. For example, saving to jpeg will remove pixels to save space every time you save.
- Email software can (and probably will) downsize images to make them smaller/quicker to send. Use MailBigFile or DropBox instead.
- Website pictures are at least one quarter the size needed for print publishing.
- Pictures embedded in a Word file are automatically reduced in resolution to make a smaller document.
File size
Depends on the resolution, the file image format used and the original physical size. Generally, the bigger the image, the bigger the file size, but destructive compression formats like jpeg can be misleading.
Broadly, an image file should be at least 1Mb or more. Images of 100kb will almost certainly be unusable, or need re-scanning.
Image formats
Some typical formats are:
What’s the difference?
File formats like jpg and png use compression and remove information from the image to save space. File formats like tiff, psd (Photoshop) and Camera Raw are non-destructive and can be used safely for transfer and archiving images.
Resolution
Resolution is measured in ppi (pixels per inch) or dpi (dots per inch). Effective resolution is the resolution of an image at the final size at which it is reproduced. For example, if you place a 300 ppi image at 200% size the effective resolution would be 150 ppi.
Depends on the resolution, the file image format used and the original physical size. Generally, the bigger the image, the bigger the file size, but destructive compression formats like jpeg can be misleading.
Broadly, an image file should be at least 1Mb or more. Images of 100kb will almost certainly be unusable, or need re-scanning.
Image formats
Some typical formats are:
- jpg or jpeg
- png
- BMP
- tiff
- psd
- CR2 (Camera Raw)
What’s the difference?
File formats like jpg and png use compression and remove information from the image to save space. File formats like tiff, psd (Photoshop) and Camera Raw are non-destructive and can be used safely for transfer and archiving images.
Resolution
Resolution is measured in ppi (pixels per inch) or dpi (dots per inch). Effective resolution is the resolution of an image at the final size at which it is reproduced. For example, if you place a 300 ppi image at 200% size the effective resolution would be 150 ppi.
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